YAMZ WORLD
INDUSTRY
Art & Culture Brand
PROJECT SCOPE
Social Media Strategy
OVERVIEW
YAMZ World is the art brand of Brayan Montes-Terrazas. Inspired by his culture and identity, YAMZ World artwork and products celebrate community and uplift marginalized groups - loudly proud, politically conscious, bright and bold. When they approached Rome Media Co. for assistance, they needed a full social media strategy that would organize their creativity and keep content consistent, without diluting their tone of voice.
“Rome has a grasp on the current social media landscape and brings new insights in a way that is easy to understand.”
THE CHALLENGE
YAMZ World’s brand purpose and content energy was strong and recognizable, but lacked a solid framework, leaving lots to say without structure.
The goal was to turn all of that bright, colorful expression into a strategy that would propel exposure and scale impact across social media platforms, while keeping all authenticity and edge YAMZ World is known for. We asked ourselves, “How do we clean up creative chaos without also creating boredom or redundancy?”
THE SOLUTION
Rome Media Co. came in and systemized the content disarray by creating four specific and all-encompassing pillars that YAMZ World could springboard off of, blend together and build within to create content that was cohesive and more empowering than ever. Easily-implementable and encouraging creativity, some tools within the strategy included:
- A tone of voice guide that read true to YAMZ World: something witty, authentic, and emotionally intelligent.
- A visual rhythm system that kept content feeds more aesthetically methodical, translating chaos into coherence and balance.
- Playbooks for social engagement and caption frameworks to not only convert followers into a strong, focused audience, but also tell the story the art deserves.
- A cadence across platforms that supported sustainable growth and engagement for a strong and evolving digital ecosystem.
THE EXECUTION
Through a full brand strategy document, a breakdown of each content pillar with examples of different media (primarily videography and photography,) an in-depth voice guide and caption copywriting framework, and social feed direction, YAMZ World’s vision became focused, their social pages became more clear, and their content more robust and engaging. We knew YAMZ World had a voice and microphone, we just tuned the frequency and provided an amplifier.
THE IMPACT
By honing in on the boldness of YAMZ World’s art, while also keeping content focused and methodical, the social media strategy provided by Rome Media Co. transformed the brand’s presence into a high-performing machine. One that breathes and flexes as YAMZ World grows, that can help scale as time goes on, and one that will never tone down the voice or dim the color, but only get more people into the show.
1M Views
on social media within one month of implementing the strategy.
3x Online Sales
within one year, achieving Brayan’s goal of making the online store the brand’s top sales channel.
1/3 of Sales
attributed to the single product design that the social media strategy primarily focused on.
Brayan, Founder & CEO of YAMZ World.
“As a small business owner wearing many hats, the last thing I want to think about is social media, and what content will actually help me advance my business. That is where Rome Media fits into the equation. Before having a social media strategy created by Rome, I was thinking of social media ideas on the fly and creating content unintentionally. I was seeing a few successes here and there, and waiting on the roulette wheel we call the algorithm to finally reward me.
After going through a social media strategy process with Rome Media, I have months' worth of ideas and create content with intention. I have seen a huge difference in the way I approach content creation, and how it fits into the broader scope of my business world. Rome has a grasp on the current social media landscape and brings new insights in a way that is easy to understand. She thinks of unique ways for you to stand out and ensures your content is aligned with your business goals. This was an investment well made, and I would do it again in a heartbeat!”