BLOCKCHAIN IR
INDUSTRY
Blockchain, Web3 & Financial Communications Agency
PROJECT SCOPE
Full Social Media Services
OVERVIEW
Blockchain IR is a global communications firm supporting brands operating across blockchain, finance, and emerging technology. Through its client ecosystem, the agency partners with founders, executives, and organizations navigating complex, regulated industries, where clarity, credibility, and consistency are essential. Through Blockchain IR, social media strategies were developed and executed across multiple client brands, each with distinct goals, audiences, and stages of growth.
THE CHALLENGE
Each client presented a different starting point. Some required social platforms to be built from the ground up, while others needed existing presences restructured and reactivated. Across industries, the shared challenge was the same: transforming fragmented or nonexistent social channels into cohesive, authoritative ecosystems without sacrificing compliance, nuance, or brand individuality.
The work demanded both flexibility and structure, ensuring each client maintained a unique voice while operating within a scalable strategic framework.
“Rome works well in team settings and is quick to establish positive relationships with client side teams.”
THE SOLUTION
A modular social media system was developed to adapt across clients, industries, and objectives. Rather than a one-size-fits-all approach, each strategy was tailored to the brand’s maturity, audience, and communication goals, while remaining anchored in consistency, clarity, and long-term scalability.
Strategic foundations included:
- Platform creation and relaunch strategies
- Defined content pillars and tone of voice per brand
- Educational and thought leadership frameworks
- Platform-specific content planning and optimization
- Analytics-driven refinement and performance tracking
- Community engagement strategies aligned with brand trust
This approach allowed each client to grow independently while benefiting from a shared strategic backbone.
THE EXECUTION
End-to-end social media execution was delivered across multiple client accounts, including:
Building and relaunching social platforms from scratch
Development of short-form and long-form content (video, images, carousels)
Creation of structured content calendars and publishing systems
Post-production direction to ensure visual and tonal consistency
Analytics reporting and performance analysis to guide iteration
Community management and engagement to strengthen brand trust
Each client’s social presence was treated as its own ecosystem, designed to evolve alongside business growth and industry shifts.
THE IMPACT
Across client accounts, social media shifted from fragmented or inactive to intentional and authoritative. The work enabled brands to show up with clarity, consistency, and confidence, reinforcing trust while increasing visibility and engagement across platforms.
This case study reflects the ability to manage multiple brands simultaneously, each with distinct needs, while maintaining strategic cohesion and measurable performance.
+42%
engagement on client social channels within the first month.
Up to +290%
impressions across client platforms.
+519%
video views on client content.
Beau Wilberding, Co-Founder & CEO of
Blockchain IR.